Thousands show up for Cabela’s grand opening in Chesterfield Township
With an estimated 3,000 customers cheering her on, archery outfitter Jill Bower calmly bull’s-eyed the clay pigeon holding up a yellow ribbon, signaling the official opening this morning (Thursday, Aug. 3) of the newest Cabela’s retail store, located in Macomb County’s Chesterfield Township.
The 90,000-square-foot store is Cabela’s fourth in Michigan – joining the Dundee, Grandville and Saginaw locations – and the 87th in North America.
As soon as you walk through the front doors you feel the regionalization that sets this store apart from others. A life-sized bronze statue of Michigan archery legend Fred Bear greets visitors, along with mounts of black bears, smallmouth bass, lake sturgeon and walleyes, all native species in Michigan.
It’s all part of a newer marketing ploy by Cabela’s in which local stores celebrate the regional hunting and fishing opportunities offered in the area.
More than 150 museum-quality mounts fill the nooks and crannies of the store, offering customers an up-close glimpse of the game and fish species native to the state. There are moose, elk and a lot of trophy-sized whitetails. There are ducks and geese, salmon, trout, muskie, pike and just about any other species of game that reside in Michigan.
Along with thousands of quality outdoor items expected in a retail store, the new Cabela’s also features the first-ever digital firearms kiosk. The state-of-the-art kiosk allows customers to compare handguns and features to each other, side-by-side, and also can determine trigger flinch and barrel movement of a shooter.
There’s also a one-lane archery range, where customers can test-shoot recurves, compounds and crossbows before purchase; a bargain cave where you can purchase slightly used equipment at a reduced rate; a firearms library; and much more.
Friends Warren Delor and Jeff Nance camped out in sleeping bags in front of the store for 36 hours to earn the honor of being the first customers through the door.
“We did it for the memories,” said Warren.
“And the excitement,” added Jeff. “We met some cool people while waiting in line.”
The store is located in the northeast corner of Hall Road and I-94 at 45959 Towne Center Blvd. in Chesterfield Township.