Press Releases

Industry News, Press Releases

Rapala’s Mark Fisher to retire in October

Staff and News Reports

After playing a leading role in product development for Rapala for nearly two decades, Mark Fisher has announced he will retire in October. Fisher, 64, who was born and raised in Minnesota, joined the Rapala pro-staff team in 1988 and, in 2000, joined Rapala full-time as director of field promotions. A former owner of a Minneapolis sign-painting company, Fisher cultivated an…
Industry News, Press Releases

Swimming near boat docks can be deadly; tips for avoiding electrocution

Staff and News Reports

Recent fatalities by electrocution are bringing scrutiny to an age-old summer ritual that’s common on waterfronts across America: swimming near boat docks. Electrocution can happen when swimmers make contact with energized metal dock fittings, boats or other structures due to faulty alternating current (AC) wiring. Electric shock drowning (ESD) occurs when AC gets into freshwater from faulty wiring and passes…
Industry News, Press Releases

Yamaha purchasing Kracor rotational molding assets

Brian Peterson

KENNESAW, Ga. — Yamaha Motor Corporation, U.S.A. today announced the creation of Yamaha Marine Systems Company – YMSC – after acquiring the assets of Kracor, Inc., a rotational molding manufacturer based in Milwaukee, Wis. Founded in Milwaukee by George Kraemer, Kracor opened in 1969. The company produces rotationally molded plastic products for national and international markets with parts for the recreational marine and other industries….
Industry News, Press Releases

Swanson Russell earns gold ADDY

Staff and News Reports

Swanson Russell received a gold ADDY in the 2017 National American Advertising Awards (ADDY) on June 10 in New Orleans, La. Swanson Russell was the only Nebraska-based agency of the 80 winning entries that received a gold ADDY at the national show. Swanson Russell was recognized in the final awards ceremony for its photography campaign on behalf of its client, Humminbird. It…
Industry News, Press Releases

Pure Fishing names new CEO

Staff and News Reports

Neil Eibeler has replaced John Doerr as CEO of Pure Fishing. Eibeler has been with Newell Brands for 16 years, including as president of Irwin Tools since 2001 and president of Rubbermaid Commercial Products (RCP) since 2010, and his role as president of Professional Segements for the last 20 months carries responsibility for global businesses, including with Lenox, Hilmore, Rubbermaid Commercial and…
Industry News, Press Releases

Aldo Leopold Foundation teams with Bast Durbin Advertising on hunting book

Staff and News Reports

Slinger, Wis. — The Aldo Leopold Foundation (ALF) has retained the services of Bast Durbin Advertising to help market and create a new book titled “A Conservationist’s Guide to Hunting.” “We have several goals for this project including recruiting new hunters and increasing the number of people who are ‘hunting-curious’ and are considering hunting,” said Alanna Koshollek, evaluation coordinator for ALF….
Industry News, Press Releases

Derick Prelle new president, CEO at Mills Fleet Farm

Staff and News Reports

APPLETON, Wis./BRAINERD, Minn. — Mills Fleet Farm, a midwestern, value- based retailer of lifestyle merchandise serving active, outdoor families and suburban and farm consumers, has announced the appointment of Derick Prelle as president and Chief Executive Officer, succeeding Wayne Sales, who has been serving as interim CEO since January. Derick Prelle joins Mills Fleet Farm from KKR Capstone where, as managing partner-Americas,…
Industry News, Press Releases, Turkey

NWTF celebrates release of Wildlife Restoration Act funds

NWTF

Matt DiBona (l), Interior Secretary Ryan Zinke and Fred Bird. (National Wild Turkey Federation)EDGEFIELD, S.C. — Interior Secretary Ryan Zinke formally announced the release of $1.1 billion from the Federal Aid in Wildlife Restoration Act on Tuesday, June 13 that will continue to support fish, wildlife and habitat conservation. Prior to the announcement, Zinke met with a group of hunting and conservation…
Firearms, Industry News, Press Releases

Minnesota-based Bill’s Gun Shop & Range earns NSSF Five-Star Rating

Staff and News Reports

NEWTOWN, Conn. — The National Shooting Sports Foundation (NSSF) has announced that Bill’s Gun Shop & Range, with stores across the Upper Midwest, has achieved Five-Star Ratings at all five locations. Originally a single range built into Minnesota’s Robbinsdale Town Center in 1998, Bill’s Gun Shop & Range was purchased by current owner John Monson in 2003. That purchase was followed by…
Industry News, Press Releases

Bast Durbin hires social media director

Staff and News Reports

Slinger, Wis. – Bast Durbin Advertising has announced the hiring of Hannah Stonehouse Hudson, who will handle all things social media for the company. According to a Bast Durbin news release, Hudson is a social media communication and content strategy expert who has spoken and taught extensively on social media and the power of virtual communities, managed and built numerous successful Facebook and Instagram followings, created…
Industry News, Press Releases

Silent Legion Suppressors partners with Source Outdoor Group

Staff and News Reports

Silent Legion, a veteran-owned manufacturer of suppressors and accessories, announced today that it has partnered with Source Outdoor Group of Gainesville, Ga., to execute its strategic marketing and media outreach plans. The product line features quick-detach and direct-thread products, as well as suppressor covers and pouches. The suppressor lineup covers a wide range of cartridges from rimfire to .338 Lapua…
Press Releases

Focus of May 13 Outdoor News Radio Show: Minnesota Fishing Opener!

Outdoor News Radio Hosted by Rob Drieslein
Site Staff

Outdoor News Inc, is well known as a sporting enthusiast’s mainstay for outdoor related publications delivered across seven Great Lake states, but the weekly Outdoor News Radio show is likely the best kept secret in the greater Minnesota region. The May 13 broadcast will change that, with a focus on the 2017 Minnesota Fishing Opener featuring top walleye tips from…
Industry News, Press Releases

Classic Bass Champions Tour announces Skeeter Boat Center sponsorship

Staff and News Reports

ZIMMERMAN, Minn. — Classic Bass, a provider of bass tournament angler informative, current information, and presenter of the new Champions Tour bass tournaments, has announced that Skeeter Boat Center will be a sponsor of the Champions Tour during the 2017 season. Classic Bass aims to provide bass fisherman with beneficial and current bass fishing information, which now will be boosted by the…
Industry News, Press Releases

Pete Brownell elected president of National Rifle Association

Staff and News Reports

Pete Brownell of Montezuma, Iowa, was elected by the National Rifle Association Board of Directors as president May 1 following the 146th NRA Annual Meetings and Exhibits in Atlanta. An NRA life member, Brownell is the chief executive officer of his longtime family-owned firearm and firearm accessory retailer, Brownells. He brings a record of leadership, a passion for the outdoors and shooting…
Industry News, Press Releases

Record visitations at national parks generate billions of dollars in 2016

Staff and News Reports

(National Park Service)WASHINGTON – National park visitation generated $34.9 billion for the U.S. economy in 2016, a $2.9 billion increase from 2015, and supported 318,000 jobs, the U.S. Department of the Interior announced today. The 2016 National Park Visitor Spending Effects report is available here. “A record-breaking 331 million visitors came to parks like the Grand Canyon and Gettysburg in 2016…