Dan Durbin

While forward-facing sonar certainly has had some criticism, it doesn’t mean that lure manufacturers aren’t acknowledging that they need to have baits that work better for it, and most of them are creating baits that can be “seen” better by the technology.
The good thing is these baits also work well for the angler who hasn’t joined the world of FFS. Here is a look at some great options to add to your tackle box as you head onto the open water.

Rods and reels for 2025 are smoother, cast better, and are probably cooler-looking than ever before. From the spools that help you cast further, to baitcasters that have you digging fewer backlashes, anglers will get in more casts per day. It’s a great year to be on the water.

Anglers know the importance of a reliable, high-performance fishing boat to handle the region’s diverse waterways. From the expansive Great Lakes to hidden fishing spots on smaller rivers and reservoirs, the 2025 lineup offers options to suit every need, whether you’re chasing walleyes, bass, muskies or panfish.

For 2025, multiple leading industry brands have introduced cutting-edge outboards and trolling motors, each designed to meet the diverse needs of anglers.
Regardless of what is pushing or pulling your boat on the water everything is getting lighter, quieter, and more efficient.