Profiling the latest in the ATV marketplace

There’s a trend toward personalization among buyers of off-road vehicles, especially for those who are purchasing high-end UTVs.

Many are looking for special accessories to enhance the vehicle’s performance, aesthetic appeal, or comfort, and the industry is embracing customization in ways that go beyond traditional options.

Manufacturers, however, have not abandoned buyers whose needs and budget are more modest. While side-by-sides dominate the market, there are situations, like working in tight spaces, where a traditional quad is the more suitable machine.

Here’s a preview of some of the machines you’ll find at dealers later this summer and fall.

POLARIS

The company that leads the power sports industry in sales continues to innovate with value in all segments of the market.

For 2026, Polaris is offering an all-new RANGER 500, a midsized utility side-by-side. Starting at a U.S. MSRP of $9,999, the RANGER 500 caters to those who need tools to help get their tasks done more efficiently while offering features from the factory including a roof, front bumper, winch, and LED headlights and on-demand all-wheel drive that provides a smooth operation, even in challenging terrain. The dump box can haul up to 300 pounds, and the machine has a 1,500-pound towing capacity.

Polaris is celebrating 40 years of innovation and legacy with the first American Engineered ATVs. The Sportsman 570 Premium 40th Anniversary Edition is a limited time release, with premium paint and badging, and exclusive 1990s-inspired graphics that pay homage to its rich heritage. It also features a 9.5-inch rear suspension travel and 11.5-inch of ground clearance.

The 2026 Polaris lineup also includes a full line of RANGER, RZR, Polaris XPEDITION, GENERAL, Sportsman, and youth models.

polaris.com

CAN-AM

For work or recreation, Can-Am has an ATV and UTV that can meet your needs. Built extra tough to take you way beyond the daily grind, Defender is the most capable Can-Am side-by-side on work sites, hunting trips, in agribusiness and anywhere you need to go.

With heating, venting, and air conditioning, the Can-Am Defender Limited will help you work and play in complete comfort. It’s loaded with features like full color match doors, electric opening tinted windows and door locks, flip-up windshield, and more.

For play, work, and everything in between, the dependable Can-Am Commander can make it happen. The Can-Am Outlander ATVs are built to perform in any terrain or season. They put power and stability on equal footing for confident handling and cargo hauling.

They’re adaptable for virtually and job or off-road use.

can-ambrp.com

HONDA

This would be a good year to discover the Honda Pioneer line of side-by-sides, engineered for performance and versatility. These vehicles are designed for big jobs and big adventures, featuring innovations like automatic Dual-Clutch Transmission (DCT).

The Pioneer 520 is value packed with a 518cc liquid-cooled engine and compact 50-inch width. Special Pioneer trail editions have room for up to six passengers, making it easy to share memorable journeys and excitement with friends and family in comfort and style.

Whether it’s for work or recreation, you can depend on Honda’s line of Four-Trax ATVs. With easy handling and proven reliability, they’ve been favorites of farmers, ranchers, and outdoor enthusiasts for years.

honda.com

HUNTVE

The industry leader in electric UTVs, HuntVe continues to lead the way with its lithium electric powered ELECTRA 4×4, offered in two model configurations, the Utility two-passenger and the Crew four-passenger.

The Electra features a performance-driven 210 Ah (15.3 kWh) lithium LifePo4 battery system with automatic smart on-board recharging system (120v). This will increase the range of the new HuntVe by 50% when compared with a flooded lead acid (FLA) battery pack. It improves acceleration, reduces maintenance and has a battery life expectancy over 5X longer than FLA.

The Electra comes standard with 14-inch aluminum wheels, 26-inch tires, and a carbon fiber polymer body. The Electra is available in other solid colors as a standard option and Realtree camouflage.

The Electra has a vehicle capacity of 1,500 pounds and just like all HuntVe vehicles, the Electra comes with four-wheel independent smooth ride suspension, four-wheel hydraulic brakes, power dump bed, full time four-wheel drive, and more.

huntve.com

JOHN DEERE

Loaded with performance and efficiency upgrades, the full-size John Deere Gator XUV 875 and XUV 845s are ready to take on any job and any terrain. The wider, more versatile cargo box (18.5 feet 3 inches versus 16.4 feet in previous models) lets you haul more than ever before. Its 4,000-pound towing capacity will make light work of your most demanding jobs. And a 12-volt SAE port means plenty of power to run attachments long into the day.

Shift from gear to park and everywhere in between with the smoothest shifting Gator UTV yet that delivers an exceptional driving experience. With more information on display, it’s easier than ever to keep command of the Gator UTV on your land or on the trail. Gain traction the instant you need it with the flip of a switch, so you’re always in control across any terrain.

deere.com

KAWASAKI

Kawasaki has announced a slew of new models for 2026, including the reintroduction of smaller machines like the KFX 50 and KFX 90, plus new trims for the top-dog Brute Force 750, 750 SE EPS and 750 SE EPS CAMO, which slot in above the base 750 and 750 EPS. These SE trims take the base Brute as a starting point and add accessories like a front brush guard, protective handguards, and a Warn VRX 25-S winch.

The Brute Force 750 models feature a 749 cc, V-twin four-stroke engine, aggressive styling and bodywork, 4.3-inch full-color instrumentation with smartphone connectivity and all-LED lighting.

The midsized Kawasaki MULE PRO-MX side-by-sides offer a comfortable fit for two passengers with the muscle to cover more ground in less time, and the versatility and capability to have some fun when the work is done. It comes with a 695 cc DFI four-stroke engine, continuously variable CVT transmission, independent front and rear suspension, speed-sensitive electric power steering, and a three-year limited warranty.

kawasaki.com

YAMAHA

The Kodiak 700 EPS SE offers up Yamaha’s riding excitement without sacrificing an ounce of comfort. Its potent 686cc engine is geared for low rpm cruising and smooth, quiet operation, while the enhanced midrange gives you impressive big-bore power exactly where you need it.

Yamaha’s durable Ultramatic transmission combines immediate response with advanced features like natural, all-wheel engine braking for extra control and confidence. With plenty of ground clearance and adjustable suspension, the Kodiak 700 EPS SE tackles rough terrain with ease. Widearc A-arms and full-body skid plates ensure the Kodiak 700 EPS SE is able to handle anything the farm or trail can throw at it.

The Wolverine RMAX4 1000 R-Spec features a 999cc DOHC eight-valve parallel-twin engine. Styling is highlighted by an aggressive front-end look, rugged tires and a purposeful stance. Font LED headlights and marker lights lend a distinctive look on the trail, and the LED taillight, brake light, and reverse light provide added visibility.

yamahamotorsports.com

ARCTIC CAT

Long a fixture in the power sports industry going back to the very early days (1962) of the snowmobile manufacturing, Arctic Cat is in the process of regrouping under new ownership. Arctic Cat’s former CEO, Brad Darling, and current ARGO president, and a group of investors have purchased the company from Textron, which effectively shut down the company’s production last fall. Textron bought Arctic Cat in 2017.

“We seek to continue Arctic Cat’s investment in its brand, products, people and dealers, extending its positive momentum. As a permanent fixture of Thief River Falls, Minn., for over 63 years, this iconic brand has benefited from the passion of not only the employees but also the entire community. We are now able to wipe away any uncertainty and are looking ahead with great excitement,” Darling said. “Snowmobiles, ATVs and side-by-sides should be in production later this year.”

arcticcat.txtsv.com