Wednesday, February 8th, 2023
Wednesday, February 8th, 2023

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Sportsmen Since 1967

Outdoor show female-themed booths offer hits and misses

My sister and I hit the open road for a little bonding and drove up to Madison, Wisconsin to check out the 2015 Deer and Turkey Expo.

This was my third expo this year, and the best in terms of size and number of vendors. The Des Moines  show was also large and showcased a vast number of trophy bucks. While there, I also got to chat with some of the ladies from “Dressed to Kill TV," which I particularly enjoyed.

Meanwhile, the Springfield show held in March was very disappointing. It was surprisingly small and lacked variety. The number of mounts on display was also quite low.

One thing that I always pay close attention to when attending these types of shows are booths marketed to women. What I found – at least this year- is that items adorned with sparkle and pink camo are being showcased front and center. For my sister and I, this often gets an eye-roll. Even companies with legitimate products that can benefit female hunters use these tactics to get people to stop.

For example, one retailer with a no-scent line of shampoos, conditioners, and lotions for women had their product hidden behind a large selection of form fitting t-shirts with very feminine designs. Don’t get me wrong, I liked the t-shirts and even considered buying one. However, the no-scent products are what I was really interested in. Trying to comb long and tangled hair with no conditioner can be a task. What I would have given in my teenage years to use no-scent conditioner on opening day! It would have helped me get in my stand a lot quicker.

There was another booth for women showcasing camo lingerie, rhinestone jeans, and handbags. I was about to walk right past it when I noticed some camo pants and coats peeking out from the very back corner of the booth. I stopped and discovered several nice items that could be worn out in the field. I was so disappointed to see them buried. Now this is something I could actually use!

 When stopping by the “Dressed to Kill” booth I asked one of the show’s featured hunters, Tina Daniels, what she thought about this. She summed it up best.

“Some clothes are geared towards looks, they single out the Barbie dolls. I am not in it to look cute, it’s serious,” Daniels said.

I wholeheartedly agree. That being said, there were many things I enjoyed at all of the shows and found helpful. Being a videographer, I checked out a number of cameras and camera mounts you can purchase to capture your hunts. I appreciated the wide variety of products available. They ranged from mounts designed to hold your smart phone, to actual HD video cameras created exclusively for hunting. I even found a pair of glasses that contained a tiny HD video camera.

Have you been to any outdoor shows this year? If so, what were some of your hits and misses? Share your experience on our Facebook or twitter pages!

We look forward to hearing from you.

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