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Sunday, November 16th, 2025

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A quick chat with Deer and Deer Hunting’s Daniel Schmidt

Dan Schmidt, of Waupaca, Wis., has been working at Deer and Deer Hunting magazine since 1995, the past six years as part owner of Media 360, which owns the magazine. In a freewheeling chat, Schmidt shares how he broke in the outdoors industry and his take on issues like managing wildlife diseases. (Contributed photos)

Most north-country deer hunters have read Deer and Deer Hunting magazine. The publication is almost as ubiquitous as Winchester’s Model 94 – and may have even killed as many whitetails as has the old .30-30.
Way back in 1973, founders Al Hofacker and Jack Brauer incorporated in Wisconsin as Stump Sitters, at first a loosely united group interested in talking about deer and deer hunting. When the first Stump Sitter newsletter appeared in 1977 carrying the Deer and Deer Hunting (DDH) title, it became the first white-tailed deer-specific magazine in the country.

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