Smith & Wesson name change won’t impact firearms line

SPRINGFIELD, Mass. — Smith & Wesson Holding Corporation recently announced that its stockholders have overwhelmingly approved a change to the holding company’s name from Smith & Wesson Holding Corporation to American Outdoor Brands Corporation.

But, for fans of the company’s line of firearms, the name of the company’s firearms division — it has roots dating back to 1852 — will remain unchanged. The name change pertains only to the holding corporation that acquired Smith & Wesson in 2001 and now owns Smith & Wesson Corp., Battenfeld Technologies, Inc., and Crimson Trace Corporation, which represent the company’s firearms, manufacturing services, accessories, and electro-optics divisions.

James Debney, president and chief executive officer of Smith & Wesson, said, “We are excited about the results of the stockholder vote. We believe that American Outdoor Brands Corporation is a name that truly represents our broad and growing array of brands and businesses in the shooting, hunting, and rugged outdoor enthusiast markets.  Looking ahead, and operating as American Outdoor Brands Corporation, we intend to continue building upon our portfolio, focusing on brands and products that best meet the needs and lifestyle of our target consumers.”

The name change will be effective on or about Jan. 1, 2017, at which time the company will adopt the common stock trading symbol “AOBC” for its NASDAQ stock exchange listing.

Categories: Industry News, Press Releases

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