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As business owners, it’s important for your bottom line to recognize the value in reaching the right audience. It’s easy to be confused by what you may be hearing about publications, but when you push through the noise and dial into what matters, there is one component to look at when it comes to the

If you believe your business would benefit from influencing new demographics and want to find a way to get in front of the youth audience, you’ll want to read this. According to the US. Fish and Wildlife Service, there are nearly 15 million people age 16 or older purchase a hunting license each year and about

By Richard P. Smith   Contributing Writer North Branch, Mich. — Men weren’t the only hunters who bagged bucks with crossbows that had state record qualifying racks in Michigan during 2016. Two bucks that had nontypical antlers of state record proportions and one with a typical rack of that caliber were tagged by men in

By Brian Peterson Outdoor News Web Editor Prior Lake, Minn. — At first, it appeared Shelby might be a bit off course. The zebra mussel-sniffing K9 for the Minnesota DNR jumped with excitement when she got behind the motor of a trailered boat being used for this K9 mussel-finding demonstration. And that’s a good thing.

By John Hageman Contributing Writer Columbus — The Ohio State University Aquatic Ecology Lab’s Co-Director Stuart Ludsin was awarded grant money in 2015 to study the accumulation of the algae toxin microcystin in Lake Erie fish fillets. It was one of the Ohio Board of Regents (now known as the Ohio Department of Higher Education)