Dan Ladd: Here’s why print still matters in outdoors media

For nearly 30 years, before I came to New York Outdoor News, I worked for a media company, which in the beginning served primarily print customers. Over time, however that changed as the company found seriously profitable ways to market its data for digital platforms as they continued to develop.
About halfway through my career there I changed jobs, moving from what was considered a “cutting edge” electronic data department to one that serviced print clients. Some of my friends and co-workers thought I was delusional. “Print’s going way,” so many of them said, or something like “you’re going backward.”

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