Saturday, February 4th, 2023
Saturday, February 4th, 2023

Breaking News for

Sportsmen Since 1967

DNR, RBFF postcard campaign promotes fishing’s benefits to 90,000 Minnesotans

Nearly 90,000 Minnesotans will receive a postcard this spring
that encourages them to continue to enjoy Minnesota’s outdoors by
going fishing.

The mailing is a joint effort of the Minnesota Department of
Natural Resources’ (DNR) and the Recreational Boating and Fishing
Foundation (RBFF)

“We are reminding folks that purchasing a fishing license is an
inexpensive way to stock up on a lifetime of memories,” said
Jenifer Matthees, DNR MinnAqua program coordinator and project
leader. “We estimate that 28 percent of Minnesotans buy a fishing
license, but we’d like that number to be higher, particularly among
families with children.”

This year’s marketing effort is the third year of a nationwide
campaign to encourage people with lapsed fishing licenses to buy
new ones. More than 30 states are participating in the campaign,
which is organized by the RBFF based in Alexandria, Va. The
organization works to build participation in recreational angling
and boating, which increases public awareness and appreciation of
the need to protect, conserve and restore aquatic natural
resources.

Two sets of postcards were mailed April 17. The first set
targeted 70,000 lapsed anglers, people without a current fishing
license but who had purchased one prior to 2008. A second set, sent
as part of a new pilot project, targeted 20,000 current license
holders with reminders to purchase a 2009 license.

A second mailing is scheduled May 29 to people in both groups
who have not yet purchased a 2009 license.

“People who renew their fishing licenses before they expire or
shortly after are more likely to remain active anglers,” Matthees
said. “Our goal with this multi-year project is to recruit back
anglers and retain existing ones.”

The DNR will nearly double the number of postcards mailed this
year by utilizing more cost-efficient postage rates. The $74,000
project is funded through a 50-50 cost-sharing agreement between
the DNR and RBFF.

“The first two years of the project have shown positive
results,” Matthees said. “The renewal rate has increased each year.
With the pilot project targeting recently active anglers, we’re
hoping for an increase this year, too.”

Minnesota, with 1.4 million anglers who create $2.8 billion in
statewide economic activity, ranks fourth among states with the
highest number of anglers, according to the USFWS National Survey
of Fishing, Hunting and Wildlife-Associated Recreation. The top
three states are Florida, Texas and California. Wisconsin is
fifth.

As a percentage of population among those states, Minnesota
boasts the largest rate of resident anglers at 28 percent and is
tied nationally with Alaska for the largest participation of
resident anglers.

Additional information about the postcard campaign, fishing in
Minnesota and RBFF is available
online
.

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