Smokey Bear celebrates 80th birthday

Washington, D.C. — Aug. 9 marked the 80th birthday of Smokey Bear, the most well-known mascot connected with the U.S. Forest Service.

Smokey’s journey began during World War II when fears of incendiary shells led to his emergence as a symbol of fire prevention. Since then, through thousands of posters, radio, TV spots, billboards, and merchandise, Smokey’s “Only You” message has become ingrained into American culture.

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By the 1960s, Smokey was so popular he received his own personal zip code, and remains the only individual in the country to have one besides the U.S. President.

Smokey’s image was cemented by the artwork of Rudy Wendelin, and the celebrities that brought their unique charm to the campaign, including Bing Crosby, Ray Charles, Stephen Colbert, Al Roker, Betty White, Sam Elliot and most recently, Brian Tyree Henry.

Through themed stamps featuring Smokey’s friends, his presence in state and national forests, mentions in songs like “Drive-In” by The Beach Boys and countless toys, his message has reached generations of Americans – establishing him as the beacon of wildfire prevention.

Though Smokey has been essential to the reduction of unwanted, human-caused wildfires over the last 80 years, efforts for further prevention continue.

Even today, nearly nine out of 10 wildfires nationwide are caused by people.

The Forest Service says Smokey’s message is even more relevant today as people are living closer and closer to wildlands and more frequently choosing outdoor recreation activities.

While the service said it has been celebrating Smokey’s birthday all year long (literally, beginning with an appearance at the Rose Parade on Jan. 1), festivities ramped up for Aug. 9 and beyond.