Peterson joins Outdoor News as digital editor
PLYMOUTH, Minn. — Outdoor News, Inc., publisher of locally written fishing and hunting outdoor newspapers in the seven Great Lakes states, has announced the addition of Brian Peterson as digital editor for the company’s growing online portfolio.
Peterson is a 30-plus year media veteran, spending most of that time in the outdoors arena. He has served as outdoors editor at newspapers in Brainerd, Minn.; Durango, Colo.; and St. Augustine, Fla.; and most recently was the director of content for the Northland Outdoors Network, with a footprint that included Minnesota, Wisconsin and North and South Dakota. At Northland Outdoors, he helped oversee a website, social media offerings, a quarterly magazine and a weekly presence in the parent company’s 30-plus newspapers, while also contributing to radio and television.
“With the expansion of Outdoor News in the digital arena, the opportunity to bring someone of Brian’s caliber to this new position within our company represents our commitment to providing Outdoor News readers with the quality content they have come to expect on whatever platform they choose to enjoy it,” said Rob Drieslein, company managing editor and president. “Toward that end, Brian will be deploying robust video enhancements, and dialing into coverage of breaking news that impacts the hunters and anglers across the Great Lakes states of Minnesota, Wisconsin, Michigan, Illinois, Ohio, Pennsylvania, and New York.”
Peterson will be responsible for expanded editorial and industry-related news for the Outdoor News websites, including national news content and material for the seven state-specific websites, as well as oversight of the Outdoor News social media channels and the digital replica and archive editions. Outdoor News readers will immediately see the addition of press releases and industry updates on the Outdoor News website, which underwent a major redesign in advance of Peterson joining the Minnesota-based Outdoor News team. The addition of a robust digital replica edition of the flagship Minnesota title will also be available to readers in January.