Residents unhappy with name of firearms store

St. Croix Falls, Wis. (AP) — A western Wisconsin firearms retail store is drawing ire from some local residents because of its name.

About a dozen people spoke out against the signage for F-Bomb Ordnance during an unusually packed city council meeting earlier this month, said St. Croix Falls Mayor Brian Blesi. The residents thought the signage violates the nuisance ordinance.

“The innuendo around it is enough that it really lowers the standards in this community,” resident Amy Klein, who spoke out against the business’s name at the meeting, said July 10. “I just think that we as a community need to hold ourselves to higher standards.”

The city council was to have taken up the issue again July 13.

F-Bomb Ordnance’s owners say they’re not trying to be inflammatory and that the business should be able to display its name and website – f-bomb.net – on the building.

Co-owner Dr. Geoff Gorres said he and the other owners have “the moral high ground.” He said they won’t change their name or their signage and they won’t move.

Gorres said F-Bomb Ordnance – which operated for the past several years in nearby Amery – didn’t set out to be controversial or offensive.

“But we don’t control how other people are offended,” he said. “There are a lot of things that offend me in America, and I just have to deal with them.”

Both Blesi and Gorres said they think the fact the store is selling firearms is a factor in the uproar.

“If the name of our business was F-bomb Records, I don’t think that we’d be having this discussion,” said Gorres, who is an emergency room physician.

Klein, however, said hunting is part of the culture in St. Croix Falls and the fact the business sells guns “is really not the issue here.”

“The issue is the innuendo around the name itself being really offensive,” she said.

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