St. Croix Rod

St. Croix Rod names new president, CEO

St. Croix Rod’s Board of Directors recently announced that fishing-industry veteran Scott Forristall has been named as the company’s new president and CEO. According to a news release from the Park Falls, Wis., company, Forristall brings a keen understanding of the fishing-rod business and the greater fishing industry to St. Croix, earned from a rich employment history with premier companies…

St. Croix hires new northeast regional account manager

PARK FALLS, Wis. – Alex Smay has joined St. Croix as the fishing rod company’s northeast regional account manager. Smay brings nearly 10 years of experience in outdoor marketing and sales management in both fishing and hunting. Smay’s territory will cover Pennsylvania, New York, New Jersey and Ohio. Smay holds a degree in marketing management from Grove City (Pa.) College….