Mission by Matthews

Mission Crossbows, SUB-1: A new brand identity, crossbow platform

Mission by Mathews has announced the formation of Mission Crossbows, which according to the company will have a new brand identity separate from Mission Archery. Also according to the company, with the rebrand comes the introduction of a new crossbow platform – the SUB-1.  According to the company, CEO and Chief Engineer Matt McPherson and his engineering team set out to improve crossbows in every category – accuracy,…