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St. Croix Rods celebrates 75 years in Park Falls, Wisconsin

Angela Kaufman, an employee at St. Croix Rods in Park Falls, Wis., concentrates while painting a rod at the company’s annual customer appreciation day June 17. Kaufman has been with the company for 17 years. (Photo by Greg Seubert)

The best rods on earth.
It’s a bold marketing statement, but a Wisconsin-based company believes it has the goods to back up the claim.
“We’ve felt that we’ve earned that right over the years,” Jesse Simpkins, St. Croix Rods’ vice president of marketing, said June 17 at the company’s annual customer appreciation day at its headquarters in Park Falls.

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