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Waupaca couple develops Hooked on Wisconsin Outdoors clothing line

Kelly and Kyle Holden, of Waupaca, started their clothing line, Hooked on Wisconsin Outdoors, in 2023. They brought their shirts and hats to this year’s DeerFest in Stevens Point. (Photo by Greg Seubert)

She loves to fish. He loves to hunt.
A Waupaca husband and wife have turned those passions into a line of clothing inspired by the outdoors. Kyle Holden, an officer with the Waupaca Police Department, and Kelly Holden, an emergency department nurse in Plover, teamed up to start Hooked on Wisconsin Outdoors three years ago and displayed their threaded wares at one of more than 70 vendor booths at this year’s DeerFest, Aug. 14-16, at the Holiday Inn Convention Center in Stevens Point.

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