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Tuesday, November 11th, 2025

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New promotion in Wisconsin shines light on Great Lakes fisheries

Outdoor writer Andrew McKean and Shine United outdoor brands manager Chris Sprangers show off the mature Chinook McKean caught while fishing Lake Michigan near Sheboygan, Wis. (Photo courtesy of Dumper Dan’s Sportfishing Charters)

You already knew Wisconsin borders two Great Lakes full of fish that are fun to catch and good to eat. But not everyone is tuned in to catching and eating fish from Lake Michigan and Lake Superior.
The Wisconsin Department of Natural Resources (DNR) thinks those folks are missing out on recreational and culinary opportunities. A new multi-media promotion aims to rectify that.

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