Ducks Unlimited Event Fundraising Group names Bast Durbin Advertising their media-buying agency of record
Slinger, WI – Bast Durbin Advertising, a leading full-service ad agency specializing in hunting, fishing, and other outdoors-industry brands has been named the media-buying agency of record for Ducks Unlimited’s Event Fundraising Division (DU).
Dan Durbin, co-owner of the agency, said that he and partner, Jeff Bast, are thrilled to leverage their connections and buying power in the industry to help DU increase their awareness and acquire new members.
“We, of course, are huge fans of what DU does,” Durbin said. “We see all the conservation projects they accomplish right here in Wisconsin but we are excited to help their brand grow across the entire nation. What people need to understand is that their projects benefit not only waterfowl, but all the wildlife in the areas they are restoring including deer, bear, turkey, pheasant, rabbit, and other species. That’s why DU is so important- what they do helps nearly everything that walks, struts, crawls or flys!”
By adding DU to the Bast-Durbin roster of brands, the agency solidifies itself as one of the top and most respected players in the outdoors industry.
“We enjoy working with all of our client-partners,” Bast said. “But when you get to partner with a group like DU, we have the added privelage of knowing that we play a small role in what they do. How can you beat that?”
David Schuessler, The National Director of Event Fundraising for DU, said that he’s already benefiting from the relationship with Bast-Durbin.
“In just a short time Bast-Durbin has proven they know what they are doing,” Schuessler said. “Media plans are researched and completed fast but they have gone the extra mile and negotiated bonus ads and even editorial, too. They aren’t just looking to spend our budget as quickly as possible simply to get to the next client- they are partnering with us and providing the most bang for our buck.”
For more information about Bast Durbin Advertising go to www.bastdurbin.com
Bast Durbin Advertising has been representing Outdoor News publications for over twenty years.
To learn more about Ducks Unlimited or to become a member, go to www.ducks.org