We’ve been eating invasive carp for a long time at our house. It’s all part of being a river rat and not letting anything go to waste. Consequently, long before DNR launched its rebranding and
Lake Erie’s sheepshead renaming serves as a cautionary tale.
Following more than two years of consumer research and planning, the State of Illinois has unveiled “Copi,” the new name for Asian carp. “Copi is a great name: Short, crisp, and easy to say. What
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