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Monday, November 9th, 2026

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Steve Sarley: A fishing guy who likes to flap his gums? Say it isn’t so!

The author, Steve Sarley, shares a story of a bad customer experience at a bait shop on the edge of a northwest suburb just outside Chicago. (Stock photo)

Here in northern Illinois, we are the home of many fine bait and tackle shops. It’s a tough business.
Fishermen can be difficult customers. Ask any bait shop owner about the complaints they hear. The minnows die too quickly. A lure isn’t available in all 50 of the colors the manufacturer makes it in, only 48. The shop isn’t open enough hours to suit the angler, only 14 of the day’s 24.

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