Looking to update your tackle arsenal? Here’s some great new lures for 2026

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Lure companies try every year to create a new profile that fish haven’t seen.

For 2026, some new plastics for bass look like a COVID molecule with several creepy “legs.” Other companies are polishing up their swim baits that look ultra lifelike or jig heads that are able to be “seen” better by forward-facing sonar.

In any case, anglers now have access to amazing baits to catch more, and bigger, fish.

Berkley

The Berkley Rawler is available in bladed and non-bladed versions, giving anglers flexibility depending on conditions and water clarity.

The bladed model adds vibration and flash for stained water or aggressive fish, while the standard version provides a more subtle presentation when fish are less active. Tommy Kemos, one of the most decorated walleye anglers in the game, helped design the lure profile. The lure is one of a kind that offers a simple, no-tangle “slow death style” castable slow-turn crawler presentation, that is also optimized for use with forward-facing sonar.

An all-new Fusion19 helical hook rigs with a collapsible fluoro-pronged bait keeper holds crawlers firm while an integrated, ultra-compact stainless-steel ball-bearing swivel slips through the water.

Berkley-fishing.com

Kalin’s

Kalin’s offers two distinct presentations with the Hammered Live Series Jerk and the Worm Walker Spoon.

The Hammered Jerk features a realistic baitfish profile designed for jigging or slow swimming presentations. The Worm Walker Spoon adds flash and vibration, helping attract fish in stained water or low-light conditions. Together they give anglers different tools for covering water and presenting both subtle and flashy options when targeting active fish.

Visit here for more information.

Janie’s Custom Tackle

The Janie’s Custom Tackle Just Jamit Damnit is a weedless inline buzz bait built for fishing heavy cover where traditional topwater baits struggle.

It runs clean through weeds while producing a loud, aggressive surface disturbance that draws explosive strikes. The Janie’s Custom Tackle Just Slamit Damnit takes a new approach, combining a bucktail profile with a hybrid design that moves plenty of water and creates strong vibration, making it a solid option when predators key in on larger moving presentations.

Janiescustomtackle.com

Daredevle

The Dardevle Spin-N-Rex Spoon puts a modern twist on the classic spoon design.

The added spinning action increases flash and vibration, helping the lure stand out in stained or moving water. Its flashy presentation makes it a solid choice for drawing attention from aggressive predators looking for an easy target.

dardevle.com

Strike King

The Strike King Tumbleweed and Strike King Spotlight Split Minnow make a versatile combo for modern finesse fishing.

The Tumbleweed’s unique dice shape and silicone skirt create subtle, lifelike movement that triggers bites from pressured bass. Meanwhile, the Split Minnow’s realistic profile and responsive split tail excel for sonar-guided or jig head presentations.

Together they cover subtle finesse and baitfish imitation, giving anglers dependable options when fish are finicky or heavily pressured.

Strikeking.com

Rapala

The Rapala Snare 50 is a compact lipless crankbait designed for covering water and triggering reaction strikes.

It produces a tight vibration and casts well, making it effective over flats, around grass, or along breaklines. Its size and action match smaller baitfish, making it a versatile option in many conditions.

rapala.com

Big Bite Baits

The Big Bite Baits Spotlight Minnow delivers a lifelike baitfish look with a tail that creates just enough movement to attract attention. Its versatile design works well on jigheads, drop shots, or other finesse rigs, giving anglers a reliable soft plastic for situations demanding a natural presentation.

bigbitebaits.com

Northland Tackle

The Northland Manitoba Mullet features a unique body design that creates strong water displacement while maintaining a natural swimming motion.

The profile makes it appealing to predatory fish looking for a larger meal. It can be fished at various retrieve speeds and remains stable in shallow and deeper water.

northlandtackle.com

Z-Man Fishing

The Z-Man Fuzzy NuggetZ is a small finesse bait designed to produce subtle but consistent movement in the water.

Built with buoyant ElaZtech material, it holds its position well on the bottom and responds easily to light rod movement. Its compact size makes it effective when fish prefer smaller presentations.

Also new, the Z-Man Swag LT is a soft swimbait designed to create a smooth, natural swimming action. Its streamlined body and kicking tail help imitate baitfish effectively when retrieved steadily on a jighead.

The bait is a strong option for covering water and targeting fish that are actively feeding.

zmanfishing.com

Yamamoto

The Yamamoto Fuzzy is built for finesse situations where subtle movement and a natural presentation matter most.

Its compact design allows it to pair well with light jigheads and finesse rigs. When fish become pressured or cautious, the understated action can help produce bites that louder baits might miss.

https://www.yamamotobaits.com/

Savage Gear

The Savage Gear Musky Hard Flanker is designed to create a wide, erratic action that mimics an injured baitfish. Built for big predators, the lure is made with durable components and a profile that stands out in the water.

Its aggressive movement is intended to trigger reaction strikes from large muskies.

savage-gear.com

Moonshine Lures

The Moonshine Lures Shiver Rig is designed for controlled vertical presentations, making it well suited for deeper water fishing.

Its subtle action creates an enticing movement that can draw strikes from fish holding near structure or suspended below the boat. The design allows anglers to maintain precise control during slower presentations.

moonshinelures.com

Reef Runner Lures

The Reef Runner TF4 Flash Shad is built for anglers looking to efficiently cover water while targeting active fish.

Its body shape creates flash and vibration during the retrieve, helping mimic fleeing baitfish. The lure is commonly used for trolling or casting when fish are scattered or suspended.

reefrunnerlures.com

Crush City

The Crush City Mooch Minnow offers a natural baitfish profile that works well in finesse presentations.

Its subtle body design allows it to move naturally whether jigged vertically or slowly swum on a jighead. The realistic action makes it a strong option when fish are pressured or feeding on smaller forage.

Rapala.com

Shimano

Shimano’s Gravitator 220SS ratchet glide bait is equipped with Armaboost technology, that improves casting distance over conventional designs by folding the lure into a more aerodynamic form, reducing air resistance in flight for smoother, longer casts.

Additionally, the lure’s unique Action Modifying Insert can be removed or inserted into the joint area of the body, allowing anglers to adjust the action based on angling conditions or fish behavior. The Gravitator also offers options for heightened attraction, with six available models – three featuring Flash Boost, which enhances light reflection for greater visibility, and others showcasing realistic baitfish hologram scale patterns through Scale Boost, designed to mimic natural prey.

Fish.Shimano.com