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Buy a beer, help conserve Michigan’s lake sturgeon population

A 2024 Michigan DNR/Saugatuck Brewing Company partnership raised $10,000 to support fishing habitat restoration. (File photo by Greg Seubert)

Saugatuck, Mich. — Saugatuck Brewing Company is once again partnering with the Michigan DNR to launch the “Lake Street Light x Lake Sturgeon Program.”

Set for April, the collaboration is designed to raise awareness and support the conservation of Michigan’s lake sturgeon population. A portion of proceeds from every Lake Street Light sold will be donated to DNR efforts aimed at restoring the lake sturgeon’s habitat and boosting its population.

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The announcement comes on the heels of a successful partnership between Saugatuck Brewing Company and the Michigan DNR through the Rainbow Rodeo IPA Program. From May through October 2024, the initiative raised $10,000 to support habitat restoration projects focused on Michigan’s trout population.

For information on the programs, follow the brewery online at saugatuckbrewing.com or on Facebook or Instagram.

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