Wisconsin’s Outdoor Calendar
Staff Report
June 24, 2025
Does color really matter with muskie baits?
The term “every color of the rainbow” doesn’t apply to fishing lures, especially those designed for muskies. Lure manufacturers today offer far more options than even Mother Nature ever dreamed. A skeptic may say wild colors are simply an attempt to sell more lures, but an angler with a hot lure would argue otherwise. And a newcomer to the sport may find it all very confusing.
So, does lure color really matter?
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