Nik Kolbeck named communications director at Sheldons’ Inc.

Antigo, Wis. — Nik Kolbeck has joined Sheldons’ Inc. (Mepps and Mister Twister) as communications director.

In this role, Kolbeck will develop and oversee communications for Sheldons’ across print, online, retail, social media and mobile.

Kolbeck is a graduate of the University of Wisconsin-Stevens Point. Since graduation, Kolbeck worked for Swiderski Equipment, an agriculture and construction equipment company with five locations throughout central Wisconsin. His duties included creating print, online and social media graphics, photography of equipment and keeping website information current and correct.

“Mepps and Mister Twister are two brands that I’ve used since I started fishing and I’ve never been disappointed with the results. The fact that I get to come here every day and talk fishing with all different types of fisherman is just icing on the cake for me,” Kolbeck said.

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