Outdoor News Renews Support for Dan Small’s Deer Hunt Wisconsin TV Special

For Immediate Release: 9-29-14                     Contact: Mark LaBarbera, 520-730-9252

Expanding its audience reach while continuing to deliver timely content, Outdoor News Inc has renewed its sponsorship of Dan Small’s “Deer Hunt Wisconsin” annual TV special, according to ON President Rob Drieslein.  He noted how important it is – in the wake of the deer trustee report and implementation of changes during the next few years—for the DNR to communicate with the public, and for hunters to learn the new rules. He pledged Outdoor News resources to help readers and viewers.

The goal of the hour-long broadcast is to review what every hunter needs to know and make it easier for viewers to understand the changes being implemented in 2014, 2015, and beyond.

“We welcome Outdoor News’ renewed support and cross-promotions that help readers, viewers, the DNR and advertisers,” said host Dan Small, noting this is the 24^nd year of producing the popular deer specials that air on Milwaukee Public Television, Wisconsin Public Television, Fox Sports North, and Fox Sports Wisconsin, plus the DNR’s website and other online sites, at about the time 670,000 licensed hunters are gearing up for the Wisconsin gun deer season.  Small said the number of airings will be more than double last year’s total, expanding the audience size and reach for this timely information.

Sponsors and airtimes will be promoted in Outdoor News, a paid circulation newspaper devoted to covering the outdoors and is delivered weekly in Minnesota and bi-weekly in Wisconsin and other states.

Outdoor News, Inc. is celebrating 47 years of publishing for deer hunters and other outdoor enthusiasts across the Great Lakes region. Launched in Minnesota in 1968, Outdoor News now publishes separate, state-specific outdoor newspapers and websites in Minnesota, Wisconsin, Michigan, Ohio, Pennsylvania, New York, and Illinois.

Each state has its own website. More than 250,000 outdoor enthusiasts subscribe to one of the seven Outdoor News newspapers. Total readership, including paid circulation, pass-along readership, and free distribution delivers more than 750,000 hunters and anglers. Every state operates independently and boasts its own editors, writers and sales staff who live, hunt, fish, sell, and write in their respective state.

ON President Rob Drieslein said, “Our editors and writers like Dan Small are trained, award-winning newspaper journalists committed to reporting news related to the outdoors and writing features to help our readers. This focus on quality, local journalism has led to a subscriber renewal rate that exceeds 85 percent and sustained growth every year.”

ON Marketing Director Evy Gebhardt added, “The ‘Deer Hunt Wisconsin’ team knows that our readers are very active in the outdoors and enjoy many activities: 94 percent hunt, 92 percent fish, 70 percent are wildlife watchers and feeders. They enjoy each issue of Outdoor News spending over one hour reading each issue from cover-to-cover, just as they look forward to the annual ‘Deer Hunt Wisconsin’ TV show.”

Sponsors of the show include Bad Boy Buggies, Badgerland SCI Chapter, Barnett Crossbows, Dogbone Enterprises, Henry Repeating Arms, Hunting Works for Wisconsin, MEC, Real Avid, The Range at Richfield, Tuffy’s Outpost, Valley Snowmobile & Powersports, Wern Valley Sportsmen’s Club, White Knuckle Productions, Wicked Tree Gear, Wildlife Research Center, Whitetails Unlimited, Wisconsin Buck & Bear Club, Dept. of Tourism and Dept. of Natural Resources.

For more information about Outdoor News, visit www.outdoornews.com.  To explore sponsorship availability for the Deer Hunt Wisconsin 2014 on Fox Sports North, Fox Sports Wisconsin and public television, plus cross-promotion in Outdoor News, contact Mark LaBarbera at malabarb@peoplepc.com.