Outdoor News Publications and Rapala Partner for 43rd Annual Contest

FOR IMMEDIATE RELEASE
May 5, 2014

(Plymouth, MN) – Outdoor News Inc., publisher of locally written fishing and hunting outdoor newspapers in seven Great Lake States, together with Rapala, the world's largest manufacturer of fishing lures and other fishing related products, invite anglers to share their photos of fish landed using a Rapala lure for the annual contest.

The longstanding partnership between Outdoor News and Rapala started 43 years ago with the contest first appearing in the Minnesota Outdoor News flagship newspaper, and has since expanded to include the Outdoor News publications in Wisconsin, Michigan, Pennsylvania, New York, Ohio, and Illinois. 

Through the contest, anglers are encouraged to submit a photo of themselves with fish caught on Rapala lures during the 2014 season. Winning entries are selected weekly, and will have their photo published in Outdoor News as well as taking home a selection of Rapala prizes including lures and a Rapala Fish ‘N Fillet Knife.  Check your local state edition of Outdoor News for contest details.

About Rapala: Rapala was unofficially founded in 1936 when Lauri Rapala invented the Rapala fishing lure. Rapala has grown from humble beginnings to become a market leader in the fishing tackle industry. The Rapala brand’s functionality and high quality are known by fishermen around the world. Rapala maintains its strict standards of craftsmanship while delivering its fishing products to anglers in more than 130 countries. For more information on Rapala, please visit www.rapala.com or www.facebook.com/RapalaUSA.

About Outdoor News Inc: Outdoor News Inc provides in-depth coverage of hunting and shooting sports, fishing, archery, conservation and outdoor activities including analysis of state and national outdoor agencies, local lake maps and fishing reports, expert tips and relevant gear profiles. Robert A. Drieslein is the president of the privately held company established in 1968. With regional editors, columnists and sales representatives in seven states, Outdoor News Inc. publishes newspapers in Minnesota 52 times a year and in Wisconsin, Michigan, Illinois, Ohio, Pennsylvania and New York 26 times a year. Outdoor News Inc. newspapers are subscription based mail periodicals with a verified circulation of over a quarter million including newsstand copies. New York Outdoors News is available through digital subscription as well. For more information about Outdoor News, Inc, visit www.outdoornews.com  or call (800) 535-5191