Outdoor News, Inc. is celebrating 45 years of publishing for outdoor enthusiasts. Started in Minnesota in 1968, Outdoor News now publishes separate, state-specific outdoor newspapers and websites in Minnesota, Wisconsin, Michigan, Ohio, Pennsylvania, New York and Illinois.
Outdoor News is a paid circulation newspaper devoted to covering the outdoors and is delivered weekly in Minnesota and bi-weekly on the other states. Each state has its own website too. Over 250,000 outdoor enthusiast subscriber to one of the seven Outdoor News newspapers with over three-quarters of a million readers. Every state operates independently and boasts its own editors, writers and sales staff who live, hunt, fish, sell, and write in their respective state.
Our editors are trained, award-winning newspaper journalists committed to reporting news related to the outdoors and writing features to help our readers. This focus on quality, local journalism has led to a subscriber renewal rate that exceeds 90% each year and sustained readership growth each and every year.
Our readers are very active in the outdoors and enjoy many activities: 91% hunt, 89% fish, 70% are wildlife watchers and feeders, 69% are boaters, and 64% are gardeners. They love reading each issue of Outdoor News spending over one hour reading each issue from cover-to-cover. We are their #1 source for all outdoor information.
Our advertisers range from national outdoor manufacturers to local outfitters providing a broad marketplace in each issue of Outdoor News.
What readers say…
Here is what some of our readers say about Outdoor News:
“Out of all the magazines I get, this is the best one. Keep up the good work. I really enjoy Michigan Outdoor News; my wife loves it too.” - Richard Hickman, Michigan
“You have the best outdoors newspaper around. You seem to cover from one end of the state to the other on everything! On every subject too. I don’t know how you could make it better.” - John Parks, Ohio
“My 2-year-old daughter can’t wait for each issue. She loves looking at the photos to see how many are girls!” – Dave and Taylor Newman, Wisconsin
What advertisers say…
Advertisers have had tremendous success using Outdoor News to help them grow their businesses. Here is what some of them have to say:
“Rapala and Outdoor News have been partners for over 40 years now. That in itself is a great foundation upon which to build. The people we work with at Outdoor News have been great supporters of Rapala, have been great to work with, and are very flexible.” Kelly Brockpahler, Rapala
“Outdoor News has helped me in a number of ways. First, some of our clients have media budgets that allow me to purchase advertising on a national level but several others want as much exposure as they can but with limited budgets. They have key markets they want to hit in the Midwest and Outdoor News is PERFECT for them. I can heavily hit the states I need and not have to purchase national buys in states that do not benefit them. Secondly, some of our clients have products that have less appeal in states with warmer climates, like our client that makes ice augers and ice shelters for example. For them, I can hand pick the states with an ice season. Perfect target marketing! Lastly, since Outdoor News is a publication that subscribers seem to read cover to cover, I feel confident that when our clients get editorial that highlights their great products, this helps drive readers to retail outlets.” - Sheryl Gallup, Scales Advertising