Digital Advertising Solutions
These are best suited for awareness. Pricing is per month, Run-of-site. Includes mobile delivery. Geo and contextual targeting available. Inventory is limited.
OutdoorNews.com Platform
Display Banners
These are best suited for awareness. Pricing is per month, Run-of-site. Includes mobile delivery. Geo and contextual targeting available. Inventory is limited.
| Monthly Run of Site Pricing (Sizes in Pixels) | |
|---|---|
| 970x90 | $400 |
| 300x600 | $425 |
eContest Program
These are best suited for awareness, engagement and trial. “Enter to Win” contest platform designed to grow product awareness and grow your email opt-in list.
2-week contest includes:
- Targeted contest email
- Full management and hosting of entry portal
- Social media promoting the contest
- Complete importable file of all entries at contest’s completion
Partner Commitment:
- Prize package with Minimum $150 value
- $3,500 investment
See your sales representative for available dates and more details
Outdoor News Email Platform
Best suited for awareness, education, and engagement. Your own email sent to our 100% first party, opt-in targeted email audience. 50,000 send minimum*.
See your sales representative for availability. Specs/Sizing available here.
2025 Averages:
Open Rate: ~27%**
Click Rate: ~2%**
Targeted Solo Email Program
| Monthly Run of Site Pricing (Sizes in Pixels) | CPM |
|---|---|
| < 50,000 | See Sales Rep |
| 50,000-75,000 | $65 |
| 75,001-140,000 | $50 |
| 140,001-199,999 | $45 |
| 200,000+ | $35 |
*Exceptions may be made. Speak with your sales representative for details and pricing. HTML-ready artwork preferred, and Outdoor News can consult and design at the behest of the advertiser at no additional cost.
**Averages vary by product, submitted artwork, etc.
| Targeted Email Segments | |||
|---|---|---|---|
| Minnesota | 33,700 | Archery Interest | 43,900 |
| Wisconsin | 86,000 | Hunting Interest | 42,800 |
| Pennsylvania | 13,975 | Open Water Interest | 34,075 |
| New York | 12,100 | Ice Fishing Interest | 31,550 |
| Ohio | 8,270 | Habitat/Rec Property | 19,950 |
| Michigan | 8,900 | New Product Interest | 20,000 |
| Illinois | 6,300 | Twin Cities Metro | 19,000 |
| Full Opt-In List – 219,000 | |||
Weekly eNewsletter Program
Best suited for awareness, education, and engagement our eNewsletter sends every Monday to full opt-in email list. 4-week minimum commitment. Your banner ad will accompany editorial as the lead, authored by Outdoor News staff writers. Outdoor News can help with design needs.
| Weekly Rates | eNewsletter Banner Ad |
|---|---|
| Open Rate | $250 |
| 13-26 Weeks | $200 |
| 27-52 Weeks | $125 |
Weekly eNewsletter Takeover Rates
Best suited for awareness, education, and engagement you have the opportunity to stand out with Outdoor News readers by sponsoring weekly eNewsletter emails – at times important to your business. Format will be the same as other newsletters, but with the following:
- Cost: $3,500/email*
- Full category exclusivity (though banners ads at the bottom can be sold, they cannot be sold to others in-category)
- Presenting Sponsor Banner
- Background graphic/texture aligned with your brand elements
- Ability to affect the color scheme
- Lead main 650 x 96 banner (other banners may be booked by sponsor or others, and will come at advertised rates)
- HTML-ready artwork preferred, and Outdoor News can consult and design at the behest of the advertiser at no additional cost.
*Limit one sponsor per email
Outdoor News Social Media Platform
Meta (Facebook/Instagram) and X Posts
Best suited for awareness, education, entertainment and engagement, Outdoor News has a loyal following in the social space, and the channel has proven effective for broadcasting partner content. 4 week minimum required – 1 post per week, to run consecutive weeks.
- Cost: $1,000/month
- Own the content of the post (subject to ODN approval). Partner to provide images/video and proposed messaging for series of posts.
- Link off to partner site to transact/educate/learn more
- Advertiser supplies image/video, and post-ready copy. If post-ready copy is not available, Outdoor News can help develop copy on behalf of the advertiser for approval.
