Industry News

Birchwood Casey chooses Source Outdoor Group for media planning, creative

Birchwood Casey, makers of shooting targets, firearms cleaning and maintenance supplies, gun refinishing products and firearms cases, has selected Source Outdoor Group of Gainesville, Ga., for media planning and creative work. Birchwood Casey is known for innovative and handy products like the famous Shoot-N-C target line, the company said in a news release. Source Outdoor Group specializes in public relations,…

Cuddeback selects Source Outdoor Group as its marketing firm of record

Cuddeback, manufacturer of trail cameras with the world’s fastest trigger speed, according to the company, has selected Source Outdoor Group of Gainesville, Ga., as its marketing firm.    Source Outdoor Group specializes in public relations, marketing, communications, and media relations in the outdoor and firearms industry. With clients that include some of the biggest names in the outdoor industry, Source Outdoor…

Outdoor Retailer show again considers move from Utah

The announcement comes after two powerful outdoor recreation industry executives last month called for the show to move out of Utah because of the state’s top political leaders’ push to control federal public lands and their harsh criticism of the new Bears Ears National Monument on sacred tribal lands in southeastern Utah.