Industry News

Yamaha purchasing Kracor rotational molding assets

KENNESAW, Ga. — Yamaha Motor Corporation, U.S.A. today announced the creation of Yamaha Marine Systems Company – YMSC – after acquiring the assets of Kracor, Inc., a rotational molding manufacturer based in Milwaukee, Wis. Founded in Milwaukee by George Kraemer, Kracor opened in… continue reading ›

Swanson Russell earns gold ADDY

Swanson Russell received a gold ADDY in the 2017 National American Advertising Awards (ADDY) on June 10 in New Orleans, La. Swanson Russell was the only Nebraska-based agency of the 80 winning entries that received a gold ADDY at the national… continue reading ›

Pure Fishing names new CEO

Neil Eibeler has replaced John Doerr as CEO of Pure Fishing. Eibeler has been with Newell Brands for 16 years, including as president of Irwin Tools since 2001 and president of Rubbermaid Commercial Products (RCP) since 2010, and his role as president… continue reading ›

Derick Prelle new president, CEO at Mills Fleet Farm

APPLETON, Wis./BRAINERD, Minn. — Mills Fleet Farm, a midwestern, value- based retailer of lifestyle merchandise serving active, outdoor families and suburban and farm consumers, has announced the appointment of Derick Prelle as president and Chief Executive Officer, succeeding Wayne Sales, who has… continue reading ›

Bast Durbin hires social media director

Slinger, Wis. – Bast Durbin Advertising has announced the hiring of Hannah Stonehouse Hudson, who will handle all things social media for the company. According to a Bast Durbin news release, Hudson is a social media communication and content strategy expert who has spoken and… continue reading ›

NWTF Gobble Map app upgraded

EDGEFIELD, S.C. — The National Wild Turkey Federation Gobble Map app has been improved and is ready for the 2017 spring turkey seasons, according to the NWTF. The “turkey hunter toolkit” app is free on both Android and Apple devices. Users of… continue reading ›

Outdoor Retailer show again considers move from Utah

The announcement comes after two powerful outdoor recreation industry executives last month called for the show to move out of Utah because of the state's top political leaders' push to control federal public lands and their harsh criticism of the new Bears Ears National Monument on sacred tribal lands in southeastern Utah. continue reading ›

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