Press Releases

Komorowski duo wins Badwater Bash bass-fishing tournament

Mike and Kyle Komorowski from Oak Creek, Wis., teamed to win the Badwater Bash bass-fishing tournament.Mike and Kyle Komorowski from Oak Creek, Wis., registered six bass weighing a total of 15.1 pounds to win the recent Badwater Bash bass-fishing tournament on the Twin Falls Flowage in Spread Eagle, Wis. They received a cash prize of $1,316. The largest single bass,…

American Outdoor Brands Corp. to acquire Bubba Blade

SPRINGFIELD, Mass. — American Outdoor Brands Corporation (NASDAQ Global Select: AOBC), manufacturer of firearms and a provider of products for the shooting, hunting, and rugged outdoor enthusiast, recently announced that its accessories business, Battenfeld Technologies, Inc., has agreed to acquire substantially all of the assets of Fish Tales, LLC, a provider of premium sportsman knives and tools for fishing and…

BowFest 2017 nears; XFactor 3D Archery added

Setting up the course with Rinehart Targets at BowFest. (Photo courtesy of BowFest)Superior, Wis. — BowFest 2017 comes to Mont du Lac Resort, located near Duluth, on Aug. 4-6. The event features a 60-target shootout, a pond shoot with 3D carp, novelty shoots, kids archery, and more. Personalities like Steve Coon and other will be on hand. XFactor 3D Archery recently…

Bote’s Rover tops winners of ICAST New Product Showcase awards

ORLANDO, Fla. — The Bote paddle board company’s Rover board was voted by buyers and media as the best product in both the boat accessories category and overall “Best of Show” in the New Products Showcase during the sport-fishing industry’s annual ICAST show at the Orange County Convention Center. The 60th ICAST show, which runs through Friday, July 14, is…

Matt Rice new brand manager for optics at Vista Outdoor

FARMINGTON, Utah — Vista Outdoor Inc. (NYSE: VSTO) announced the hiring of Matt Rice as brand manager for its optics global product lane. Rice, most recently senior account supervisor at Blue Heron Communications, brings more than 12 years of industry experience to the company and will oversee optics brands Bushnell, Weaver, Simmons, Millett, Tasco and Night Optics. Rice, who hails…

Aqua-Vu set to unveil HD10i Pro Underwater Viewing System

CROSSLAKE, Minn. — Now available in immersive, crystal clear HD video, Aqua-Vu’s HD10i Pro Underwater Viewing System gives anglers the power to sight fish at any depth, the company said in a news release July 10. The HD10i Pro gives anglers both a modular, interchangeable underwater camera and an RAM Mount compatible LCD monitor for your boat. (Aqua-Vu) Engineered with an expansive 10-inch…

ScentLok Technologies purchases Robinson Outdoor Products

ScentLok Technologies, manufacturer of premium, scent-controlling products, has acquired Robinson Outdoor Products, according to a news release from the company. The transaction, finalized July 6, includes all assets of Robinson Outdoors, including the ScentBlocker, ScentShield, Tree Spider and Whitewater Outdoors products and brands, as well as all patents and intellectual properties. Founded by Bill Robinson in 1985, Robinson Outdoors introduced ScentShield…

Shoot For Hope: clay targets and much more

The fourth annual Shoot for Hope, benefitting the TreeHouse-Sandstone, is scheduled Saturday, July 15 and again will feature a clay targets tournament as well as a banquet and live auction. Registration for the shoot, at Wings North in Pine City, is from 10:45-11:45 a.m. Saturday, with sporting clays action starting at noon. Registration includes 100 clays and the banquet, dinner…

Erin Sullivan added to Styrka Team

Styrka has announced the hiring of Erin Sullivan as the new marketing assistant and general coordinator at the offices in Eagan, Minn. Erin Sullivan Sullivan will assist the Styrka marketing team with creative, scheduling and trade shows. She will also be responsible for managing the company’s social marketing efforts to enhance brand awareness and interaction with the hunting community. She is a graduate of…

Rapala’s Mark Fisher to retire in October

After playing a leading role in product development for Rapala for nearly two decades, Mark Fisher has announced he will retire in October. Fisher, 64, who was born and raised in Minnesota, joined the Rapala pro-staff team in 1988 and, in 2000, joined Rapala full-time as director of field promotions. A former owner of a Minneapolis sign-painting company, Fisher cultivated an…

Swimming near boat docks can be deadly; tips for avoiding electrocution

Recent fatalities by electrocution are bringing scrutiny to an age-old summer ritual that’s common on waterfronts across America: swimming near boat docks. Electrocution can happen when swimmers make contact with energized metal dock fittings, boats or other structures due to faulty alternating current (AC) wiring. Electric shock drowning (ESD) occurs when AC gets into freshwater from faulty wiring and passes…

Yamaha purchasing Kracor rotational molding assets

KENNESAW, Ga. — Yamaha Motor Corporation, U.S.A. today announced the creation of Yamaha Marine Systems Company – YMSC – after acquiring the assets of Kracor, Inc., a rotational molding manufacturer based in Milwaukee, Wis. Founded in Milwaukee by George Kraemer, Kracor opened in 1969. The company produces rotationally molded plastic products for national and international markets with parts for the recreational marine and other industries….

Swanson Russell earns gold ADDY

Swanson Russell received a gold ADDY in the 2017 National American Advertising Awards (ADDY) on June 10 in New Orleans, La. Swanson Russell was the only Nebraska-based agency of the 80 winning entries that received a gold ADDY at the national show. Swanson Russell was recognized in the final awards ceremony for its photography campaign on behalf of its client, Humminbird. It…

Pure Fishing names new CEO

Neil Eibeler has replaced John Doerr as CEO of Pure Fishing. Eibeler has been with Newell Brands for 16 years, including as president of Irwin Tools since 2001 and president of Rubbermaid Commercial Products (RCP) since 2010, and his role as president of Professional Segements for the last 20 months carries responsibility for global businesses, including with Lenox, Hilmore, Rubbermaid Commercial and…

Aldo Leopold Foundation teams with Bast Durbin Advertising on hunting book

Slinger, Wis. — The Aldo Leopold Foundation (ALF) has retained the services of Bast Durbin Advertising to help market and create a new book titled “A Conservationist’s Guide to Hunting.” “We have several goals for this project including recruiting new hunters and increasing the number of people who are ‘hunting-curious’ and are considering hunting,” said Alanna Koshollek, evaluation coordinator for ALF….

Derick Prelle new president, CEO at Mills Fleet Farm

APPLETON, Wis./BRAINERD, Minn. — Mills Fleet Farm, a midwestern, value- based retailer of lifestyle merchandise serving active, outdoor families and suburban and farm consumers, has announced the appointment of Derick Prelle as president and Chief Executive Officer, succeeding Wayne Sales, who has been serving as interim CEO since January. Derick Prelle joins Mills Fleet Farm from KKR Capstone where, as managing partner-Americas,…

NWTF celebrates release of Wildlife Restoration Act funds

Matt DiBona (l), Interior Secretary Ryan Zinke and Fred Bird. (National Wild Turkey Federation)EDGEFIELD, S.C. — Interior Secretary Ryan Zinke formally announced the release of $1.1 billion from the Federal Aid in Wildlife Restoration Act on Tuesday, June 13 that will continue to support fish, wildlife and habitat conservation. Prior to the announcement, Zinke met with a group of hunting and conservation…

Minnesota-based Bill’s Gun Shop & Range earns NSSF Five-Star Rating

NEWTOWN, Conn. — The National Shooting Sports Foundation (NSSF) has announced that Bill’s Gun Shop & Range, with stores across the Upper Midwest, has achieved Five-Star Ratings at all five locations. Originally a single range built into Minnesota’s Robbinsdale Town Center in 1998, Bill’s Gun Shop & Range was purchased by current owner John Monson in 2003. That purchase was followed by…