Press Releases

St. Croix hires new northeast regional account manager

PARK FALLS, Wis. – Alex Smay has joined St. Croix as the fishing rod company’s northeast regional account manager. Smay brings nearly 10 years of experience in outdoor marketing and sales management in both fishing and hunting. Smay’s territory will cover Pennsylvania, New York, New Jersey and Ohio. Smay holds a degree in marketing management from Grove City (Pa.) College….

Outdoor News kicks off hard-water coverage across Great Lakes region

Plymouth, Minn. — With ice creeping in on shorelines across waterways in the Great Lakes states, Outdoor News has kicked off its annual ongoing coverage – tips, gear profiles, advice from the top names in the industry and more – of the hard-water season for anglers in Minnesota, Wisconsin, Michigan, Illinois, Ohio, Pennsylvania, and New York. Outdoor News will provide…

Pradco acquires War Eagle Custom Lures

FORT SMITH, Ark. – Pradco Outdoor Brands, manufacturer and marketer of fishing and hunting brands and products, has acquired War Eagle Custom Lures, formerly of Rogers, Ark. War Eagle offers spinnerbaits, jigs, buzz baits, jigging spoons and jig heads. War Eagle Custom Lures has operated in Rogers for the last 21 years. Now, the business will be operated from Pradco’s…

Kids’ State-Fish Art Contest includes aquatic invasive species category

In 2014, Colleen Malley from Pennsylvania won with her painting of striped bass and the invasive Northern snakehead.WHITE BEAR LAKE, Minn. — Win the Wildlife Forever State-Fish Art Contest, sponsored by Bass Pro Shops, twice in the same year? Now you can – by becoming the “Invader Crusader.” The “Silent Invader” national category was created in 2012 to introduce children…

Garmin acquires Navionics

Garmin Ltd. announced that it has acquired Navionics S.p.A., a privately-held worldwide provider of electronic navigational charts and mobile applications for the marine industry. In addition to a popular boating app, Navionics has developed an extensive repository of nautical charts for oceans, rivers, and lakes. Many of these charts have been developed with Navionics’ proprietary surveys, done both in the…

First Gander Outdoors stores reportedly to open in early 2018

Re-branded Gander Mountain stores will start opening early in 2018, according to reports. According to a plan released recently by Camping World, which bought out Gander Mountain, 15-20 new Gander Outdoors locations could open by March 31 – the end of the first quarter – with 40-45 more stores possibly opening by the third quarter in September, the reports say….

Cortland names Clay Norris new director of national sales and marketing

Clay Norris has joined the Cortland Line Company as director of national sales and marketing, the company announced Tuesday, Oct. 24. Norris has 35 years of marketing, branding, product, and selling experience with a heavy focus on the fishing and outdoor industries. Previously, Norris worked on the agency side for more than 12 years where he went from a media…

GameMill Entertainment releases Rapala Fishing Pro Series on Playstation 4, Xbox One

MINNEAPOLIS – GameMill Entertainment has launched the Rapala Fishing Pro Series, a game featuring the Rapala fishing brand. An authentic destination-fishing experience, according to Minneapolis-based GameMill, the Rapala Fishing Pro Series takes players on a tour to become the next great Rapala pro angler by competing in a variety of challenging tournaments on six of North America’s best known fishing…

Camping World Holdings acquires Pittsburgh area’s Cooper’s RV Center

LINCOLNSHIRE, Ill. — Camping World Holdings, Inc., has announced the planned acquisition of Cooper’s RV Center in the greater Pittsburgh area. Camping World currently operates RV dealerships in the Hanover and Harrisburg areas of Pennsylvania. With the acquisition of Cooper’s RV Center, Camping World plans to significantly expand its market footprint and presence in western Pennsylvania, the company said in a…

Ohio continues to grow WILD School Site program

MANSFIELD, Ohio – The Ohio Bird Sanctuary (OBS) was recently dedicated as an official WILD School Site, according to the Ohio DNR. The Sanctuary is the 175th site dedicated in Ohio and the second in Richland County. OBS partnered with the ODNR Division of Wildlife as well as the Wilderness Center Chapter of the Ohio Certified Volunteer Naturalists to design and install a chimney swift tower on…

New York Outdoor News staffers win awards

Paula and Steve Piatt of New York Outdoor News were among the big winners recently in the New York State Outdoor Writers Association contest. Paula Piatt finished first in the newspaper feature division with her piece on turkey trapping and tagging that appeared in the April 15 issue of New York Outdoor News. The publication dominated the newspaper feature division,…

ASA names new president, award winners at Sportfishing Summit

The American Sportfishing Association’s 2017 Sportfishing Summit, regarded as the sportfishing industry’s premier networking and business management event, was held last week in Clearwater Beach, Fla. According to the ASA, the annual fall business meeting brought together more than 220 fishing and boating industry and community leaders to provide a venue to discuss the issues impacting recreational fishing during committee…

Custom Jigs & Spins introduces tungsten glow bug jig with UV (video)

Custom Jigs & Spins of Coralville, Iowa, has introduced its new JaJe fly, which the company calls a tungsten fly with attitude. According to the company, the hackle is resilient and tied in to stay secure, even after dozens of catches. And its compact yet heavy, brightly-colored tungsten head keeps the super-sharp Japanese hook riding at a 30-degree angle for instant hook…

Weber named new senior marketing manager at Shimano North America

Grayce Weber LADSON, S.C. — Bringing more than 15 years of consumer package goods marketing experience, including stints with leading fishing brands, Grayce Weber has joined Shimano as senior marketing manager, the company said. Weber will be based out of Shimano’s operations in Ladson, S.C. According to the company, Weber will lead the marketing staff in efforts for all brands…

Anderson Media becomes majority owner of B.A.S.S.

BIRMINGHAM, Ala. — Anderson Media Corp., a 100-year-old family business founded in Alabama, has acquired a majority interest in B.A.S.S., LLC, the company announced earlier this week.
 Anderson Media has been an investor in B.A.S.S. for several years. It increased its share of the company this week, and in a statement, said it would be “business as usual” for B.A.S.S.,…

Mission Crossbows, SUB-1: A new brand identity, crossbow platform

Mission by Mathews has announced the formation of Mission Crossbows, which according to the company will have a new brand identity separate from Mission Archery. Also according to the company, with the rebrand comes the introduction of a new crossbow platform – the SUB-1.  According to the company, CEO and Chief Engineer Matt McPherson and his engineering team set out to improve crossbows in every category – accuracy,…

NSSF launches Hunting Works for Illinois

NEWTOWN, Conn. — The National Shooting Sports Foundation, the trade association for the firearms industry, has announced that a new Hunting Works For America chapter has been established in Illinois. Hunting Works For Illinois joins other Midwestern states in the program, including Michigan, Wisconsin, Minnesota, North Dakota and Iowa. All told, the Hunting Works For America program now includes 16…

Outdoor News contest to award best buck photos across seven states

Plymouth, Minn. — When you snap photos of your buck this fall, remember to submit them to the 2017 Best Buck Photo Contest appearing in the Outdoor News publications. The annual photo contest is now open to hunting enthusiasts in each of the seven Great Lakes states where outdoorsmen and women can read Outdoor News: Minnesota, Wisconsin, Illinois, Ohio, Michigan,…

Wildlife Research Center hosting Melissa Bachman at 2018 Outdoor News Deer & Turkey Classic

Wildlife Research Center in Ramsey, Minn., will sponsor Melissa Bachman’s appearance at the 2018 Minnesota Outdoor News Deer & Turkey Classic, March 9-11 in the Warner Coliseum at the Minnesota State Fairgrounds. Bachman, a headliner at the annual show, is a well-known hunting television personality and currently hosts the Winchester Deadly Passion series on the Sportsman Channel. Wildlife Research Center is a leader…

McMeniman joins Costa Del Mar as VP/marketing

DAYTONA BEACH, Fla. — Costa Del Mar, manufacturer of polarized sunglasses, has announced that T.J. McMeniman has joined as the brand’s new vice president of marketing. McMeniman will spearhead all of Costa’s strategic global brand initiatives across all channels and categories, including sunglasses and apparel. McMeniman joins Costa from Bauer Hockey, where he led global marketing for eight years. Prior to…

Buck Knives names sales VP, director

Buck Knives announced Monday that Mike Silverberg has joined the company as vice president of sales and Chris Bourassa has been promoted to director of North American sales. Mike Silverburg Silverberg has over 25 years of sales and marketing experience, and for the last 18 years has managed Buck’s international sales. According to a news release from the company, Silverberg…

Outdoor News partners with Cabela’s for Youth Writing Contest

Plymouth, Minn. — Outdoor News, Inc., publisher of locally written fishing and hunting outdoor newspapers in seven Great Lake states, has partnered with Cabela’s, the World’s Foremost Outfitter of hunting, fishing and outdoor gear, for the annual Youth Writing Contest for students in Minnesota, Wisconsin, Michigan, Pennsylvania, New York, Ohio and Illinois. Outdoor News, Inc. has promoted the writing contest…