Industry News

Rapala’s Mark Fisher to retire in October

After playing a leading role in product development for Rapala for nearly two decades, Mark Fisher has announced he will retire in October. Fisher, 64, who was born and raised in Minnesota, joined the Rapala pro-staff team in 1988 and, in 2000, joined Rapala full-time as director of field promotions. A former owner of a Minneapolis sign-painting company, Fisher cultivated an…

Swimming near boat docks can be deadly; tips for avoiding electrocution

Recent fatalities by electrocution are bringing scrutiny to an age-old summer ritual that’s common on waterfronts across America: swimming near boat docks. Electrocution can happen when swimmers make contact with energized metal dock fittings, boats or other structures due to faulty alternating current (AC) wiring. Electric shock drowning (ESD) occurs when AC gets into freshwater from faulty wiring and passes…

Yamaha purchasing Kracor rotational molding assets

KENNESAW, Ga. — Yamaha Motor Corporation, U.S.A. today announced the creation of Yamaha Marine Systems Company – YMSC – after acquiring the assets of Kracor, Inc., a rotational molding manufacturer based in Milwaukee, Wis. Founded in Milwaukee by George Kraemer, Kracor opened in 1969. The company produces rotationally molded plastic products for national and international markets with parts for the recreational marine and other industries….

Swanson Russell earns gold ADDY

Swanson Russell received a gold ADDY in the 2017 National American Advertising Awards (ADDY) on June 10 in New Orleans, La. Swanson Russell was the only Nebraska-based agency of the 80 winning entries that received a gold ADDY at the national show. Swanson Russell was recognized in the final awards ceremony for its photography campaign on behalf of its client, Humminbird. It…

Pure Fishing names new CEO

Neil Eibeler has replaced John Doerr as CEO of Pure Fishing. Eibeler has been with Newell Brands for 16 years, including as president of Irwin Tools since 2001 and president of Rubbermaid Commercial Products (RCP) since 2010, and his role as president of Professional Segements for the last 20 months carries responsibility for global businesses, including with Lenox, Hilmore, Rubbermaid Commercial and…

Aldo Leopold Foundation teams with Bast Durbin Advertising on hunting book

Slinger, Wis. — The Aldo Leopold Foundation (ALF) has retained the services of Bast Durbin Advertising to help market and create a new book titled “A Conservationist’s Guide to Hunting.” “We have several goals for this project including recruiting new hunters and increasing the number of people who are ‘hunting-curious’ and are considering hunting,” said Alanna Koshollek, evaluation coordinator for ALF….

Derick Prelle new president, CEO at Mills Fleet Farm

APPLETON, Wis./BRAINERD, Minn. — Mills Fleet Farm, a midwestern, value- based retailer of lifestyle merchandise serving active, outdoor families and suburban and farm consumers, has announced the appointment of Derick Prelle as president and Chief Executive Officer, succeeding Wayne Sales, who has been serving as interim CEO since January. Derick Prelle joins Mills Fleet Farm from KKR Capstone where, as managing partner-Americas,…

NWTF celebrates release of Wildlife Restoration Act funds

Matt DiBona (l), Interior Secretary Ryan Zinke and Fred Bird. (National Wild Turkey Federation)EDGEFIELD, S.C. — Interior Secretary Ryan Zinke formally announced the release of $1.1 billion from the Federal Aid in Wildlife Restoration Act on Tuesday, June 13 that will continue to support fish, wildlife and habitat conservation. Prior to the announcement, Zinke met with a group of hunting and conservation…

Minnesota-based Bill’s Gun Shop & Range earns NSSF Five-Star Rating

NEWTOWN, Conn. — The National Shooting Sports Foundation (NSSF) has announced that Bill’s Gun Shop & Range, with stores across the Upper Midwest, has achieved Five-Star Ratings at all five locations. Originally a single range built into Minnesota’s Robbinsdale Town Center in 1998, Bill’s Gun Shop & Range was purchased by current owner John Monson in 2003. That purchase was followed by…

Bast Durbin hires social media director

Slinger, Wis. – Bast Durbin Advertising has announced the hiring of Hannah Stonehouse Hudson, who will handle all things social media for the company. According to a Bast Durbin news release, Hudson is a social media communication and content strategy expert who has spoken and taught extensively on social media and the power of virtual communities, managed and built numerous successful Facebook and Instagram followings, created…

Silent Legion Suppressors partners with Source Outdoor Group

Silent Legion, a veteran-owned manufacturer of suppressors and accessories, announced today that it has partnered with Source Outdoor Group of Gainesville, Ga., to execute its strategic marketing and media outreach plans. The product line features quick-detach and direct-thread products, as well as suppressor covers and pouches. The suppressor lineup covers a wide range of cartridges from rimfire to .338 Lapua…

Classic Bass Champions Tour announces Skeeter Boat Center sponsorship

ZIMMERMAN, Minn. — Classic Bass, a provider of bass tournament angler informative, current information, and presenter of the new Champions Tour bass tournaments, has announced that Skeeter Boat Center will be a sponsor of the Champions Tour during the 2017 season. Classic Bass aims to provide bass fisherman with beneficial and current bass fishing information, which now will be boosted by the…

Pete Brownell elected president of National Rifle Association

Pete Brownell of Montezuma, Iowa, was elected by the National Rifle Association Board of Directors as president May 1 following the 146th NRA Annual Meetings and Exhibits in Atlanta. An NRA life member, Brownell is the chief executive officer of his longtime family-owned firearm and firearm accessory retailer, Brownells. He brings a record of leadership, a passion for the outdoors and shooting…

Record visitations at national parks generate billions of dollars in 2016

Isle Royale National Park in remote Michigan. (National Park Service)WASHINGTON – National park visitation generated $34.9 billion for the U.S. economy in 2016, a $2.9 billion increase from 2015, and supported 318,000 jobs, the U.S. Department of the Interior announced today. The 2016 National Park Visitor Spending Effects report is available here. “A record-breaking 331 million visitors came to parks like…

New world-record animals highlight Pope and Young Club’s 30th biennial convention

(Pope and Young Club photos) Pope and Young Club world records were on display at the club’s 30th biennial convention earlier this month in St. Louis, Mo. The three-day celebration, held every two years, is where the club honors the top big-game animals taken in North America over the previous two years and recognizes new bowhunting world-record animals. The four new records: Typical…