Best of new lure offerings for open water fishing

Rapala

The new Rippin’ Rap from Rapala – with its thin-bodied, lipless design – cranks, swims and rips its way in weeds, along rock cover, structure and anywhere in between. It gives off a hard vibrating, fluttering action that bass can’t resist. And when you “kill” it, it gets bites too as it flutters through the water column like a wounded baitfish. It’s available in three sizes in 12 diferent colors.

Yo-Zuri

The Deep Diver 3D Crystal Minnow offers an amazing fish-attracting reflection while bright, blood-red inserts seal the deal on even weary fish. It has a responsive darting action thanks to its slender profile and can reach depths of 14 and 20 feet. Comes in 7⁄8-ounce and 1 1⁄4-ounce models.

Big Bite Baits

Designed by Dean Rojas to be Texas-rigged, the Warmouth is a bass magnet. On the fall, a unique action resembling a bluegill or other baitfish occurs as if the bait is feeding on its side. The Warmouth comes in four packs,  in 10 cool colors and are 3.5 inches long.

JB Lures

The new Irresistible Series offers Spinner Rigs and Casting Spoons that resemble baitfish like never before. The finishes are not just good looking but almost indestructible. Each is offered in two sizes and several “irresistible” colors.

JBO

The 9-inch Magnum ShallowRaider was built by angler-request and will take the abuse any esox angler can dish out. At 4.6 ounces, this slab-sided minnow tracks true at speeds of up to five miles per hour when trolled. It sports three specially designed 6/0 treble hooks and is available in six colors.  

Yakima

The Mag Lip 3.5 dives up to 14 feet and features thread wrap grooves for bait wraps. It produces a unique strike-stimulating Skip-Beat action and is available in 29 finishes. It’s great for salmon, steelhead and walleye and can be fished at speeds to four miles per hour.

Williams

The Nipigon is a slender bodied 2.5-inch, 1⁄3-ounce spoon that imitates a baitfish in distress. Ideal as a trolling spoon, it’s equally as effective when cast, too. It’s a multispecies lure that can be worked at a wide range of speeds. Finished in genuine silver and 24-carat gold, nothing reflects light better. Available in eight colors.

Reef Runner

The new “Mini-Rip” is a tiny version of the popular deep-diving Reef Runner lure at only 2 1⁄8 inches long, but still dives up to 12 feet deep. It’s proven effective on walleye, steelhead, bass and crappies. The “Mini-Rip” is available in 30 colors.

Gamakatsu

The new Weedless Split Shot/Drop Shot Hook is perfect for bass anglers that like finesse fishing. The wide-gap hook design is paired to a hair-trigger, hand-tied, weed-guard for instant, sure hook-ups. The weed guard maintains its shape and consistency fish-after-fish and is ultra-effective in staying weedless with exposed hook riggings.

Daiwa

The new Flat Flash Crank has an internal weight-shift system that allows longer casting with less effort. The flatter shape and higher buoyancy gives rapid-flash action, and it floats over obstacles when they show up.

Yamamoto

The D-Shad is a new breed of soft plastic jerk bait with a streamlined body designed to give a side-to-side twitching action. A thicker and heavier tail is designed so when you kill the bait it sinks level and gives a little shimmy. It works great by itself, weightless for twitching, but also excels on a Carolina Rig or behind “Chatterbaits” or “Scroungers.”

Terminator

The new T-1 Titanium Spinnerbaits with Power Pulse QuickSkirts feature baitfish-imitating skirt patterns with an elongated action tail that emits an action bass can’t resist. Featuring Terminator’s patented SnapBack Titanium wire frame means longevity and the beveled-edge blade design helps get them noticed. Comes in 10 ultra-realistic, natural color patterns and are available in two sizes: 3⁄8 ounce and ½ ounce.

Uncle Josh

“Meat” is made from 100 percent pork fat, without the hide attached.  It’s easy to take on and off the hook, yet still provides a lifelike, wriggling action and a natural chewy texture. Impregnated with genuine live-bait scent, fish won’t let go. Meat is offered in several styles: minnow, crawler, leech, frog, beaver and more. It’s like live bait without the hassle and it holds up to several fish.

Mann’s

The Alabama Rig has taken the country by storm and Mann’s has the original. It’s so deadly, that some bass tournaments have made it illegal to use. The rig simulates a school of baitfish with its five “arms”, each having a jig and some type of plastic lure attached. The rig is at its best on schools of fish that are suspended, but many anglers are catching bass on them in a variety of depths and seasons.

Check local game regulations to make sure it is legal in your state. In states with a limit on the number of hooks a rig can have, anglers modify the rig and attach spinner to the non-hook arms.

Esox Assault Tackle

The EA line of double bladed bucktails are different than traditional double-bladed bucktails. Their holographic Mag Flash Mylar is secured to a weighted skirt collar that distributes more of the weight to the rear of the bucktail resulting in a lure that resists tumbling, making it easier to cast. In addition, a skirt collar spreads the holographic “bucktail” and brings it to life when you’re retrieving the lure. The bucktails are offered in nine sizes in up to 23 different color schemes.

Spro

The Fat Papa was designed with no rattles to lure spooky fish. It weighs ¾ ounce and will get down to 12 feet when fished on 10-pound-test. A distinctive side, wide wobble gives it a “rolling” action. It comes with Gamakatsu hooks and is available in eight colors.

Lindy

Tiny water-displacing arms and a uniquely undulating tail offer an easy meal even without tipping it with live bait. Because of its unique appearance, the Watsit Jig effectively mimics multiple types of fish forage. It comes pre-rigged with a strike-holding Lindy jig.

Strike King

The Sexy Dawg is a walking topwater bait that is super easy to use thanks to its special weight distribution. The Kevin VanDam endorsed bait is available in a ½-ounce and ¾-ounce sizes and has internal rattles to help call fish in. The Sexy Dawg comes in 11 colors.

Berkley

The Havoc Juice Worm and Juice Worm Jr. have amazing action. Their tales undulate at very slow speeds and because they are unscented, you can add your favorite flavor of scent for the day. The slim-ribbed body of the 6-inch Juice Worm Jr. and 8-inch Juice Worm is combined with a flexible and longer ribbon tail, producing a unique swimming action. They come in 20 fish-catching colors.

Bass Pro Shops

The XPS Professional Minnow takes temptation to extreme levels with a sleek, textured body that suspends perfectly at rest. Incredibly detailed gill plates and eyes and a prismatic finish helps trick even pressured fish. It casts like a rocket, and cranks down fast with a slick shimmy.

Northland Tackle

The soft Impulse Smelt Minnow has an aerodynamic minnow profile, with flat sides and an undulating “WhaleTail” to provide an erratic darting action that looks like a distressed shiner when jigged or dropped. Dress an Impulse Smelt Minnow on a jig or rig it right-side-up for aggressive twitching, or flat-back down for a subtler swimming motion. The Impulse Smelt Minnow comes in seven scaled baitfish patterns, most with laminate sheens that replicate the reflective sides of silvery baitfish.

Sebile

The Sebile D&S Crank is one of the first conservation-conscious lures that make catch and release easier and faster because there are no treble hooks. The triangular-shaped body is armed with a moving, wide-gap hook so the point is protected by the presence of the lures flattened tail. It’s one of the most weedless crankbaits ever made. It will dive to 20 feet when cast, or up to 28 feet when trolled.